Advertising and Marketing Degree

The advertising and marketing program at Webster University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Missouri colleges that offer advertising and marketing degrees.

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Webster University

One Brookings Drive, Saint Louis, MO

Webster, a nonprofit private institution, offers an assortment of program options, allowing students to choose which major is right for them. Located in Saint Louis, MO, the campus resides in a suburban setting for students to study in. Approximately 19,000 students are enrolled yearly at Webster.

Here is a list of some of the popular programs Webster University offers:

• Business And Marketing Studies
• Psychology
• Social Sciences
• Security And Protective Services

To be considered for admissions, applicants may be asked to fill out an application, write a personal statement, and submit any transcripts or test scores, which are then reviewed by the admissions committee. Most students accepted to Webster achieve an SAT score in a range of 1579 to 1878, or an ACT score within the range of 21 to 27. Roughly 70% of all students that applied were accepted at this school, with 39% of those admitted choosing to enroll. More information regarding admissions can be found here.

The cost of tuition is close to $25,000, but may change per year. Students are encouraged to use the school's tuition calculator to better understand their cost of attending Webster. Student housing is available on-campus for students. The annual cost of housing is around $5,900. Some students at Webster University may be eligible for financial aid, which is typically offered in the form of loans, grants, scholarships and work study programs.

This school has a variety of athletic programs overseen by the NCAA. Athletic programs available may include the following:

• Baseball (NCAA Division III)
• Basketball (NCAA Division III)
• Track & Field (NCAA Division III)
• Golf (NCAA Division III)
• Soccer (NCAA Division III)

Students who wish to view more about Webster may take a look at their website at http://www.webster.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Webster University has offered the following degree levels for students:

• Less Than One Year Certificate
• Post-Baccalaureate Certificate
• Master's Degree

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• St. Louis, MO-IL
  • Total Employment: 1
  • Average Hourly Rate: $66.57
  • Average Annual Salary: $138460

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).