Advertising and Marketing Degree

The advertising and marketing program at Western Governors University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other North Carolina colleges that offer advertising and marketing degrees.

Western Governors University (WGU)

1200 Blythe Blvd, Charlotte, NC

Western Governors University is a nonprofit private institution that has a fair number of degrees available for students to choose from. The school is located in Salt Lake City, UT, in a predominantly suburban area. WGU enrolls over twenty two thousand annually, making it one of the biggest colleges in the state.

Students may pick from a few areas of study, including:

• Health And Clinical Professions
• Education
• Business And Marketing Studies
• Computer And Information Sciences

The school has an open enrollment policy, admitting all students that meet the minimum requirements for admission. Submission of school records, test scores, and personal statements may be needed for certain programs.  Detailed admissions information on WGU can be obtained by calling the school or by completing the form on this page.

Undergraduate tuition is approximately $6,500 for the year, though it may vary based on different types of circumstances. Students may check the school's tuition calculator to find what your personalized cost of attendance would be. Students enrolled at Western Governors University may qualify for aid which is usually grants and loans.

For a complete list of areas of study, enrollment information, student services, and more, please visit the school's website at wgu.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Western Governors University offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Charlotte-Concord-Gastonia, NC-SC
  • Total Employment: 2
  • Average Hourly Rate: $65.66
  • Average Annual Salary: $136580

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).