Advertising and Marketing Degree

The advertising and marketing program at Western New England University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Massachusetts colleges that offer advertising and marketing degrees.

Learn more by requesting information now!

Western New England University (WNE)

550 Huntington Ave, Boston, MA

Western New England University is a nonprofit private institution located in Springfield, MA and provides a large number of degree programs for students. Western New England University has a yearly student enrollment of around three thousand.

Here is a list of some of the popular programs Western New England University offers:

• Legal Professions And Studies
• Psychology
• Business And Marketing Studies
• Recreation And Fitness Studies
• Engineering
• Security And Protective Services

Students applying for admission are most often asked to submit an application, school records, test scores and any requested personal statements, which will then be reviewed by the school. Students may take either the ACT or SAT scores to be considered for admissions to Western New England University. A score in a range of 960 - 1170 on the SAT, or 22 - 26 for the ACT is common among accepted students. Approximately 80 percent of all students that applied were accepted at Western New England University, with 16 percent of those accepted choosing to attend. More information from the admissions office can be found at www1.wne.edu.

The cost of tuition is nearly $34,000 per year. Tuition prices may change for a variety of reasons, and therefore students should use the school's price of attendance calculator to identify their cost of attendance. Financial aid may be provided to students that meet the necessary requirements.

This school has a variety of athletic programs overseen by the NCAA. Available athletic programs offered may include but not limited to:

• Baseball (NCAA Division III)
• Basketball (NCAA Division III)
• Field Hockey (NCAA Division III)

Students should take a look at the school's http://www.wne.edu to see additional information.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. WNE offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).