Advertising and Marketing Degree

The advertising and marketing program at Westminster College – Fulton prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Missouri colleges that offer advertising and marketing degrees.

Learn more by requesting information now!

Westminster College – Fulton

470 E Lockwood Ave., Saint Louis, MO

Westminster College is a liberal arts college that offers an undergraduate education and assists students in developing important skills useful in pursuit of graduate education or employment. A liberal arts curriculum exposes students to a variety of topics and subjects. The school is located in Fulton, Missouri, which is a predominantly rural area. The school's Presbyterian Church affiliation is one of its defining characteristics and plays an important role within the school's curriculum. Westminster College has an annual student enrollment of about a thousand.

Here is a list of some of the popular programs Westminster College offers:

• Business And Marketing Studies
• Biological And Biomedical Sciences
• Social Sciences
• Psychology

The admissions process starts with the submission of an application, transcripts, and standardized test scores, which are then evaluated by admissions staff. Students may submit either the SAT or ACT scores to be considered for admissions to Westminster College. A score between 1290 - 1780 on the SAT, or 22 - 27 for the ACT is common among accepted students. 71% of applicants are accepted to Westminster College, of which 26 percent choose to attend. More information on the school's admissions processes and policies can be found by visiting the school portal.

The cost of tuition is nearly $23,000, but may change yearly. Students are encouraged to visit the school's tuition calculator to better estimate their personal tuition costs. School housing is available on-campus for students. The yearly cost of housing is about $4,600. Some students at Westminster College may be eligible for financial aid, which is generally provided as scholarships, grants, and loans.

The Westminster College Blue Jays participate in a number of intercollegiate athletic programs, as part of the NCAA organization. Available sports offered may include but not limited to:

• Baseball (NCAA Division III)
• Basketball (NCAA Division III)
• Football (NCAA Division III)
• Golf (NCAA Division III)
• Soccer (NCAA Division III)

Contact information, admission forms, areas of study offered, and much more can be viewed on school's website at www.westminster-mo.edu.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• St. Louis, MO-IL
  • Total Employment: 1
  • Average Hourly Rate: $66.57
  • Average Annual Salary: $138460

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).