Advertising and Marketing Degree

The advertising and marketing program at Whitworth University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Washington colleges that offer advertising and marketing degrees.

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Whitworth University

Also known as Whitworth College

345 Boyer Ave, Walla Walla, WA

Whitworth University, a nonprofit private institution, offers an assortment of program options, allowing students to choose which major is right for them. Located in Spokane, WA, it resides in a suburban setting for students to study in. The school's Presbyterian Church affiliation is one of its defining characteristics and plays an important role within the school's mission. Whitworth University has an annual student enrollment of approximately 3,000.

Areas of study offered at Whitworth University include:

• Education
• English Language And Literature
• Health And Clinical Professions
• Business And Marketing Studies

To be considered for admissions, students may be required to fill out an application, write a personal statement, and submit school transcripts, which are then evaluated by the admissions staff. This school has an admissions rate of 48 percent of which only 16 percent decided to attend. More information on admissions can be found here.

Tuition is approximately $35,000 per year, though it may vary based on any number of circumstances. Students may check the school's tuition calculator to determine a more personalized cost estimate. School housing is available on-campus for students. The annual cost of housing is approximately $5,300. Students attending this school may be eligible for aid which is typically loans, grants, scholarships and work study programs.

Athletic programs are available at Whitworth University through the NCAA, allowing students to participate in intercollegiate athletics. Available sports offered may include but not limited to:

• Baseball (NCAA Division III)
• Basketball (NCAA Division III)
• Football (NCAA Division III)
• Golf (NCAA Division III)

Contact information, financial aid information, programs, and much more may be viewed on school's website at www.whitworth.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Whitworth College offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).