Advertising and Marketing Degree

The advertising and marketing program at Wilberforce University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Ohio colleges that offer advertising and marketing degrees.

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Wilberforce University (WSCC)

710 Colegate Dr, Marietta, OH

Wilberforce University is a nonprofit private historically black institution located in Wilberforce, Ohio. A majority of historically black colleges and universities (also known as HBCUs) were founded after the civil war to provide newly freed African Americans with educational opportunities. The school's African Methodist Episcopal affiliation is one of its defining characteristics and plays an important role within the school's curriculum. The school enrolls 700 students yearly, allowing for a more personalized education.

Students may pick from several areas of study, including:

• Advertising and Marketing
• Computer
• Health and Medical Administrative Services
• Political Science

The admissions process will include the submission of an application, transcripts, records, and test scores, which are then evaluated by the admissions committee. This school has an acceptance rate of 92% of which only 13% decided to enroll. More information on admissions can be found here.

The cost of undergraduate tuition is close to $14,000, but may change from year to year. Students are encouraged to use the school's net price calculator to better understand their cost of attending Wilberforce University. On-campus housing is available for students and costs about $3,300 each year. Some students at this school may be eligible for financial aid, which is typically offered as grants or student loans.

Wilberforce University participates in intercollegiate sports through the NAIA's American Mideast Conference in Basketball.

Students who would like to see more about Wilberforce University may take a look at their website at http://www.wilberforce.edu.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).