Advertising and Marketing Degree

The advertising and marketing program at Wilmington University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Delaware colleges that offer advertising and marketing degrees.

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Wilmington University

120 N State St, Dover, DE

Wilmington University, a nonprofit private institution, offers a variety of educational opportunities, allowing students to choose which major is right for them. Located in New Castle, DE, the campus resides in a suburban setting for students to study in. Enrollment at Wilmington University is nearly nine thousand annually.

Areas of study offered at Wilmington University include:

• Education
• Interdisciplinary Studies
• Business And Marketing Studies
• Health And Clinical Professions
• Liberal Arts And Sciences

The school operates under an open enrollment policy, admitting any students that meet the basic requirements for admission. Submission of transcripts, test scores, and personal statements may be requested for certain programs. More information from the admissions office can be found here.

The cost of undergraduate tuition is close to $10,000, but may change from year to year. Students are encouraged to use the school's net price calculator to better understand their personal tuition costs. Wilmington University may offer financial aid for students that qualify in the form of grants and loans.

The Wilmington University "Wildcats" have a number of intercollegiate athletic programs through participation in the NCAA. Available athletic programs offered may include:

• Baseball (NCAA Division II)
• Basketball (NCAA Division II)
• Golf (NCAA Division II)

Students may visit the school's http://www.wilmu.edu to view additional information.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Wilmington University has offered the following programs for students:

• Bachelor's Degree
• Master's Degree

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).