Advertising and Marketing Degree

The advertising and marketing program at Wingate University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other North Carolina colleges that offer advertising and marketing degrees.

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Wingate University (WCC)

902 Herring Ave, Wilson, NC

Wingate University is a nonprofit private institution located in Wingate, North Carolina and provides a large number of degree programs for students. Approximately two thousand students are enrolled per year at Wingate University.

Students can choose from several areas of study, including but not limited to:

• Health And Clinical Professions
• Education
• Biological And Biomedical Sciences
• Recreation And Fitness Studies
• Business And Marketing Studies
• Liberal Arts And Sciences

The admissions process starts with the submission of an application, transcripts, and standardized test scores, which are then evaluated by the admissions staff. Very common standardized test scores among applicants admitted to this school are in the range of 19 - 24 on the ACT, or 1340 - 1660 on the SAT exam. This school has an admissions rate of around 81 percent of which only 16 percent chose to enroll. More information on admissions can be found at wingate.edu.

The cost of undergraduate tuition is nearly $24,000 annually. Tuition prices may change for any number of reasons, and therefore students should use the school's price of attendance calculator to understand their personalized cost estimate of attendance. Some students at Wingate University may be eligible for financial aid, which is generally provided as scholarships, grants, and loans.

The mascot for Wingate University is the "Bulldogs", and they participate in intercollegiate athletics through oversight by the NCAA. Athletic programs that are available may include:

• Baseball (NCAA Division II)
• Basketball (NCAA Division II)
• Football (NCAA Division II)

Contact information, financial aid information, programs offered, and more may be viewed on school's website at http://www.wingate.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Wingate University offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).