Advertising and Marketing Degree

The advertising and marketing program at Wittenberg University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Ohio colleges that offer advertising and marketing degrees.

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Wittenberg University

950 North Main Street, Findlay, OH

Wittenberg University is a liberal arts college that offers an undergraduate education and helps students in developing important skills useful in pursuit of graduate education or employment. A liberal arts curriculum exposes students to a variety of topics and subjects. The school is located in Springfield, OH, which is a predominantly urban area. The school maintains a Lutheran Church in America affiliation, which is evident in the role it plays in program curriculums and daily life at the school. Wittenberg University has a yearly student enrollment of over 1,900.

Areas of study available at Wittenberg University include but are not limited to:

• Business And Marketing Studies
• Biological And Biomedical Sciences
• Psychology
• Education
• English Language And Literature

Students applying for admission are most often asked to submit an application, transcripts, test scores and any requested application essays, which will then be reviewed by the admissions committee. Most students accepted to this school earn an SAT score between 1020 to 1240, or an ACT score in a range of 22 to 28. Roughly 70 percent of all students that applied were admitted at Wittenberg University, with 22 percent of those admitted choosing to enroll. More information regarding admissions can be found at www4.wittenberg.edu.

The cost of undergraduate tuition is nearly $40,000 for the year. Tuition prices may change for any number of reasons, and therefore students should use the school's net price calculator to understand their cost of attendance. Housing is available for students and costs around $5,300 per year. Some students at this school may qualify for financial aid, which is typically provided as grants or student loans.

The Wittenberg University "Tigers" compete in a number of intercollegiate sports through participation in the NCAA. Available athletic programs offered:

• Baseball (NCAA Division III)
• Basketball (NCAA Division III)
• Track & Field (NCAA Division III)
• Field Hockey (NCAA Division III)
• Football (NCAA Division III)

Students should visit the school's http://www.wittenberg.edu to see additional information.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Wittenberg University offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).