Advertising and Marketing Degree

The advertising and marketing program at Woodbury University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other California colleges that offer advertising and marketing degrees.

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Woodbury University

13406 E Philadelphia Street, Whittier, CA

Woodbury University, a nonprofit private institution, offers a variety of program options, allowing students to choose which major is right for them. Located in Burbank, California, the school offers an urban setting for students to study in. Enrollment at Woodbury University is nearly a thousand per year.

Areas of study offered at Woodbury University include:

• Architecture
• Business Administration
• Organizational Leadership
• Fashion Design

To be considered for admissions, applicants may be asked to fill out an application, provide letters of recommendations, and submit school records, which are then studied by the admissions staff. Students may submit either the SAT or ACT scores to be considered for admissions at Woodbury University. A score in a range of 840 - 1050 on the SAT, or 19 - 24 for the ACT is common among admitted students.  For additional information on admissions, you can simply reach out to the school or request it from this page today.

Undergraduate tuition is approximately $33,000 annually, though it may vary based on any number of circumstances. Students should check the school's net price calculator to see the personalize cost of attendance. Housing may be available for students that want to live on-campus for a cost of $6,600 for the year. This school may help with costs by offering financial aid for students that qualify in the form of scholarships, grants, and loans.

Students should take a look at the school's woodbury.edu to view additional information.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Woodbury University offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).