Advertising and Marketing Degree

The advertising and marketing program at Xavier University of Louisiana prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Louisiana colleges that offer advertising and marketing degrees.

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Xavier University of Louisiana

6823 St. Charles Avenue, New Orleans, LA

Xavier University of Louisiana is a nonprofit private historically black institution located in New Orleans, LA. A majority of historically black colleges and universities (also known as HBCUs) were established after the civil war to provide newly freed African Americans with educational opportunities. The Roman Catholic affiliation of this school is an important part of the history, education and mission that defines the school. Approximately 3,400 students are enrolled per year at XU.

Students may choose from a few areas of study, including:

• Health And Clinical Professions
• Biological And Biomedical Sciences
• Physical Sciences
• Psychology
• Business And Marketing Studies

The admissions process starts with the submission of an application, transcripts, records, and standardized test scores, which are then evaluated by admissions officials. Most students accepted to this school earn an SAT score between 1270 to 1600, or an ACT score between 19 to 24. 64% of applicants are accepted to this school, of which 27% choose to attend. More information regarding admissions can be found at xula.edu.

The cost of tuition is nearly $20,000, but may change yearly. Students are encouraged to use the school's tuition calculator to better estimate their personal tuition costs. Some students at this school may be eligible for financial aid, which is typically offered as grants or student loans.

The XU "Gold Rush" have a number of intercollegiate athletic programs through participation in the NAIA. Sports available:

• Basketball (NAIA Division I)
• Track & Field (NAIA Division I)
• Tennis (NAIA Division I)
• Volleyball (NAIA Division I)

For a complete list of areas of study, programs, enrollment information, student services, and more, please visit the school's website at http://www.xula.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Xavier University of Louisiana offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• New Orleans-Metairie, LA
  • Total Employment: 340
  • Average Hourly Rate: $46.20
  • Average Annual Salary: $96090

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).