Advertising and Marketing Degree

The advertising and marketing program at Xavier University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Ohio colleges that offer advertising and marketing degrees.

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Xavier University (XU)

7600 Lake Campus Drive, Celina, OH

Xavier University, a nonprofit private institution, offers a large number of degree programs, allowing students to choose which major is right for them. Located in Cincinnati, Ohio, the campus resides in an urban setting for students to study in. The Roman Catholic affiliation at the school is an important part of the history, education and curriculum that defines the school. Xavier University has a yearly student enrollment of nearly 7,000.

Students can choose from several areas of study, including:

• Business And Marketing Studies
• Liberal Arts And Sciences
• Education
• Health And Clinical Professions
• Biological And Biomedical Sciences

To be considered for admissions, applicants may be required to fill out an application, write a personal statement, and submit high school records and test scores, which are then reviewed by the admissions committee. An ACT or SAT exam may be required prior to applying, with scores in a range of 1450 - 1810 for the SAT exam and in a range of 22 - 27 on the ACT is common among students accepted to Xavier University. 70% of applicants are accepted to this school, of which 16 percent choose to attend. More information regarding admissions can be found here.

The cost of undergraduate tuition is around $34,000, but may change from year to year. Students are encouraged to use the school's price of attendance calculator to better understand their personal tuition costs. Housing is available on-campus for students. The annual cost of housing is approximately $6,200. Students attending this school may qualify for aid which is usually scholarships, grants, and loans.

The XU "Musketeers" compete in a number of intercollegiate sports through participation in the NCAA. Available athletic programs offered:

• Baseball (NCAA Division I-AAA)
• Basketball (NCAA Division I-AAA)
• Golf (NCAA Division I-AAA)
• Soccer (NCAA Division I-AAA)

Students may visit the XU website to get a complete list of academic programs offered, admissions information, and more that is available at this school.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Xavier University has offered the following degree levels for students:

• Bachelor's Degree
• Master's Degree

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).