Advertising and Marketing Degree

The advertising and marketing program at Yeshiva University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other New York colleges that offer advertising and marketing degrees.

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Yeshiva University

117-06 84 Ave, Kew Gardens, NY

Yeshiva University is a nonprofit private institution located in New York, New York and provides a large number of educational opportunities for students. Approximately six thousand students are enrolled per year at YU.

Here is a list of some of the popular programs Yeshiva University offers:

• Legal Professions And Studies
• Foreign Languages And Literature
• Health And Clinical Professions
• Public Administration And Social Services

To be considered for admissions, students may be asked to complete an application, provide letters of recommendations, and submit school records, which are then reviewed by the admissions committee. The most common standardized test scores among students accepted to this school are within the range of 23 - 29 on the ACT, or 1630 - 2030 on the SAT exam. An estimated 70% of all applicant were accepted at YU, with 68% of those admitted choosing to attend. More information from the admissions office can be found at yu.edu.

Tuition is approximately $39,000 per year, though it may vary based on any number of circumstances. Students should visit the school's net price calculator to get a more personalized estimate of costs. Students enrolled at YU may be eligible for aid which is usually loans, grants, scholarships and work study programs.

The YU Maccabees participate in a number of athletic programs, with competitions managed and overseen by the NCAA. Available athletic programs offered may include:

• Baseball (NCAA Division III)
• Basketball (NCAA Division III)
• Fencing (NCAA Division III)
• Golf (NCAA Division III)

Students should visit the Yeshiva University website to get a complete list of areas of study, programs, financial aid details, and more that is available at this school.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Yeshiva University has offered the following academic levels for students:

• Bachelor's Degree
• Master's Degree

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Nassau County-Suffolk County, NY Metropolitan Division
  • Total Employment: 1
  • Average Hourly Rate: $79.89
  • Average Annual Salary: $166180
• Newark, NJ-PA Metropolitan Division
  • Total Employment: 4
  • Average Hourly Rate: $81.89
  • Average Annual Salary: $170320

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).