Advertising and Marketing Degree

The advertising and marketing program at York College Pennsylvania prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Pennsylvania colleges that offer advertising and marketing degrees.

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York College Pennsylvania (YCP)

930 Hickory St, Scranton, PA

York College Pennsylvania provides a variety of program options for students to guide them in their growth and development. The school is located in York, Pennsylvania and operated as a private institution. Nearly 5,600 students enroll at York College Pennsylvania per year.

Students can pick from several areas of study, including but not limited to:

• Health And Clinical Professions
• Security And Protective Services
• Business And Marketing Studies
• Education
• Recreation And Fitness Studies

To be considered for admissions, you may be required to complete an application, provide letters of recommendations, and submit test scores or other school records, which are then reviewed by the admissions office. An ACT or SAT exam may be required prior to applying, with scores in a range of 1450 to 1720 for the SAT exam and in a range of 20 to 25 for the ACT exam is typical among students accepted to York College Pennsylvania. YCP has an acceptance rate of around 73% of which only 15% decided to enroll. More information from the admissions office can be found from the school site or by requesting an admission packet here.

The cost of tuition is around $17,000, but may change yearly. Students are encouraged to use the school's price of attendance calculator to better estimate their cost of attendance. Student housing is available for students, which costs approximately $5,500 annually. York College Pennsylvania may offer financial aid for students that are eligible as scholarships, grants, and loans.

The mascot for York College Pennsylvania is the "Spartans", and they participate in intercollegiate sports through the oversight and organization of the NCAA. Athletic programs available may include the following:

• Baseball (NCAA Division III)
• Basketball (NCAA Division III)
• Field Hockey (NCAA Division III)

Students may visit the YCP website to obtain a complete list of areas of study, programs, student services, and more.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. York College Pennsylvania offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Scranton--Wilkes-Barre--Hazleton, PA
  • Total Employment: 210
  • Average Hourly Rate: $58.22
  • Average Annual Salary: $121090

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).