Advertising and Marketing Degree

The advertising and marketing program at Alabama A&M University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Alabama colleges that offer advertising and marketing degrees.

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Alabama A&M University (AAMU)

4900 Meridian Street, Normal, AL

Alabama A&M University is a public historically black institution located in Normal, AL. Most historically black colleges and universities (also known as HBCUs) were founded after the civil war to provide newly freed African Americans with educational opportunities. As a land grant institution this school is among larger public institutions in the state of Alabama. Around five thousand students enroll at A&M annually.

A list of some of the more popular programs offered are:

• Business And Marketing Studies
• Biological And Biomedical Sciences
• Public Administration And Social Services
• Psychology
• Engineering

To be considered for admissions, students may be asked to fill out an application, write a personal statement, and submit any transcripts or test scores, which are then evaluated by the admissions office. Students may take either the ACT or SAT scores to be considered for admissions at Alabama A&M University. A score between 1100 - 1340 on the SAT, or 16 - 19 for the ACT is common among accepted students. This school has an acceptance rate of about 50% of which only 24% chose to enroll. More information regarding admissions can be found at aamu.edu.

Tuition & fees at this school are different for in-state and nonresidents. In-state tuition costs nearly $7,500 per year and out-of-state tuition costing $13,000 per year. Housing may be available for those that want to live on-campus for around a cost of $4,600 for the year. Some students at Alabama A&M University may be eligible for financial aid, which is typically provided in the form of loans, grants, scholarships and work study programs.

The mascot for A&M is the "Bulldogs", and they participate in intercollegiate athletics through the NCAA. Available athletic programs offered:

• Baseball (NCAA Division I-AA)
• Basketball (NCAA Division I-AA)
• Track & Field (NCAA Division I-AA)
• Football (NCAA Division I-AA)

Students who wish to learn more about Alabama A&M University may check out their website at http://www.aamu.edu/.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. AAMU offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Huntsville, AL
  • Total Employment: 110
  • Average Hourly Rate: $65.00
  • Average Annual Salary: $135190

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).