Advertising and Marketing Degree

The advertising and marketing program at Albany State University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Georgia colleges that offer advertising and marketing degrees.

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Albany State University

1704 South Slappey Boulevard, Albany, GA

History

Albany State University, located in Albany, GA, was founded in 1903 as the Albany Bible and Manual Training Institution by Joseph Winthrop Holley. The school began to receive state funding in 1917, and became a four year institution in 1942. Albany State University is a historically black institution, and its primary goal is educating students so they can become contributing members of society.

Academics

Albany State University is primary a liberal arts school and offers over 30 programs, offering bachelors, masters and a variety of other programs. The university prides itself on providing quality education with a personal touch, reaching out to as many students possible to help them achieve their goals.

Some majors offered include:

• Criminal Justice
• Psychology
• Accounting
• Computer Science
• History

Admissions and Financial Aid

Students interested in applying to Albany State University should have their transcripts sealed and sent, take the placement exam if the SAT or ACT has not been taken, and fill out and submit the application form in full to the school prior to the listed deadlines. Financial aid is also available, interested students should complete and submit the Free Application for Federal Student Aid (FAFSA) and it is recommended you contact the financial aid office for more information.

Athletics

The Albany State University Rams participate in multiple sports:

• Baseball
• Softball
• Basketball
• Tennis
• Football
• Track & Field
• Volleyball

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Albany State University offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).