Advertising and Marketing Degree

The advertising and marketing program at Auburn University – Montgomery prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Alabama colleges that offer advertising and marketing degrees.

Learn more by requesting information now!

Auburn University – Montgomery (AUM)

300 N Beaty St, Athens, AL

Auburn University - Montgomery is a public institution that has a large number of degree programs available for students to choose from. The school is located in Montgomery, Alabama, in a predominantly urban area. Enrollment at AUM is nearly 5,800 annually.

A list of some of the more popular programs offered are:

• Health And Clinical Professions
• Business And Marketing Studies
• Biological And Biomedical Sciences
• Education

To be considered for admissions, applicants may be asked to complete an application, write a personal statement, and submit school records, which are then evaluated by the admissions committee. Most students accepted to Auburn University - Montgomery score in a range of 18 - 23 on the ACT. An estimated 80% of all students that applied were admitted at this school, with 48% of those admitted choosing to attend. More information on admissions can be found at aum.edu.

Tuition & fees at AUM are different for in-state and out-of-state residents. In-state tuition costs close to $8,300 per year, while out-of-state tuition costing $24,000 for the year. The cost of on-campus housing is about $4,400 annually. Auburn University - Montgomery may offer financial aid for students who qualify in the form of loans, grants, scholarships and work study programs.

The mascot for AUM is the "Senators", and they participate in intercollegiate athletics through the oversight and organization of the NAIA. Athletic programs that are available may include:

• Baseball (NAIA Division I)
• Basketball (NAIA Division I)
• Soccer (NAIA Division I)
• Softball (NAIA Division I)
• Tennis (NAIA Division I)

Students can take a look at the school's http://www.aum.edu to see additional information or simply complete the form on this page to learn more about the school's admissions requirements.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. AUM offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Huntsville, AL
  • Total Employment: 110
  • Average Hourly Rate: $65.00
  • Average Annual Salary: $135190

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).