Advertising and Marketing Degree

The advertising and marketing program at Auburn University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Alabama colleges that offer advertising and marketing degrees.

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Auburn University (AUM)

7440 East Drive, Montgomery, AL

Auburn University in Alabama is one of the few educational institutions in the United States that is designated as a land, sea and space grant university. Auburn University offers more than 140 academic degree programs at the undergraduate, graduate, and professional levels. With 13 colleges and schools on its campus, Auburn University is one of the largest in the South. It offers a comprehensive curriculum that blends the arts and applied sciences.

Auburn University has nationally-ranked programs in architecture, pharmacy, engineering, veterinary science, and business, among others.

History

Although it is now a large public research university, Auburn University began as a small private liberal arts institution in 1856. The school has had four different names through its history:

• East Alabama Male College (1856-72)
• Agricultural and Mechanical College (1872-99)
• Alabama Polytechnic Institute (1899-1960)
• Auburn University (1960-present)

The school closed from 1861 to 1866 due to the Civil War. Women were first admitted to the previously all-male college in 1892. In 1967, the Auburn Montgomery campus was established.

Academics

The academic calendar for Auburn University follows the semester format, with fall, spring and summer semesters. There are also two, shorter "mini-sessions" offered in the summer.

Colleges and Schools

• College of Agriculture
• Samuel Ginn College of Engineering
• Graduate School
• James Harrison School of Pharmacy
• College of Veterinary Medicine
• College of Architecture, Design & Construction
• College of Education
• College of Human Sciences
• College of Business
• School of Nursing
• School of Forestry and Wildlife Sciences
• College of Sciences and Mathematics
• College of Liberal Arts

Student Life

There are more than 300 student groups, clubs and organizations available for involvement at Auburn University. There are also many local chapters of national fraternities and sororities on campus, with a very active Greek Life. Students who choose to get involved will develop teamwork, relationships, leadership, and professional skills. The Office of Student Involvement offers more information about how students can find a group that fits their interests.

Traditions

The school colors for Auburn University are orange and blue, and the mascot is the Tiger. "Aubie" the Tiger promotes Tiger athletics at most sports events, and has been voted the top collegiate mascot in the country several times.

The "war eagle" figures into Auburn University's battle cry at sporting events, but is more of a spirit yell than a mascot.

Athletics

Auburn University's "Tigers" athletic teams compete in more than 19 intercollegiate men and women's sports, including:

Men's Sports:

• Baseball
• Basketball
• Cross Country
• Football
• Golf
• Swimming and Diving
• Tennis
• Track and Field

Women's Sports:

• Basketball
• Cross Country
• Equestrian
• Golf
• Gymnastics
• Soccer
• Softball
• Swimming and Diving
• Tennis
• Track and Field
• Volleyball

Satellite Campuses

In addition to its Main Campus in Auburn, Alabama, Auburn University has the following satellite campuses:

• Alabama Agricultural Experiment Station
• Alabama Cooperative Extension System
• Auburn University at Montgomery

Community Life

The city of Auburn is small, with a friendly college-town feel. It is located in eastern Alabama, roughly 50 miles east of Montgomery and just over 100 miles southwest of Atlanta, Georgia. Residents enjoy mild winters and a generally warm and sunny climate. Auburn is a "bicycle" city, with bike lanes surrounding the university.

Although it is small, Auburn offers a host of recreational activities and entertainment, including many concerts, clubs and sports events within driving distance. There are many golf courses in the area, including the famous Robert Trent Jones Golf Trail. Chewacla State Park is nearby.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. AUM offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Montgomery, AL
  • Total Employment: 50
  • Average Hourly Rate: $64.02
  • Average Annual Salary: $133160

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).