Advertising and Marketing Degree

The advertising and marketing program at Bridgewater State University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Massachusetts colleges that offer advertising and marketing degrees.

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Bridgewater State University

415 South St, Waltham, MA

Bridgewater State University is a public college that has a large selection of degree programs available for students to choose from. The school is located in Bridgewater, Massachusetts, in a predominantly suburban area. Bridgewater State University has a yearly student enrollment of around 11,000.

A list of some of the more popular programs offered are:

• Psychology
• Security And Protective Services
• Business And Marketing Studies
• Communications And Journalism
• English Language And Literature

To be considered for admissions, you may be asked to complete an application, provide letters of recommendations, and submit high school records and test scores, which are then reviewed by admissions staff. An ACT or SAT exam may be required prior to applying, with scores within the range of 930 to 1108 for the SAT exam and between 21 to 24 for the ACT exam is common among students accepted to BSU. BSU admits approximately 70% of applicants. Of those admitted, about 33% of students attended the school. More information on admissions can be found at bridgew.edu.

Tuition & fees at this school are different for in-state and out-of-state residents. In-state tuition costs close to $8,300 per year with out-of-state tuition costing $15,000 for the year. Housing is available on-campus for students. The annual cost of housing is approximately $7,500. Students at Bridgewater State University may qualify for aid which is typically scholarships, grants, and loans.

Athletic programs are available at BSU through the NCAA, allowing students to compete in intercollegiate sports. Athletic programs available include:

• Baseball (NCAA Division III)
• Basketball (NCAA Division III)
• Field Hockey (NCAA Division III)
• Football (NCAA Division III)
• Lacrosse (NCAA Division III)

Contact information, tuition information, programs offered, and much more can be viewed on school's website at http://www.bridgew.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Bridgewater State University has offered the following degree levels for students:

• Less Than One Year Certificate
• Bachelor's Degree

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).