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Financial Aid Office

ACCEPTANCE RATE

59.34%

FINANCIAL AID RATE

87%

STUDENT TEACHER RATIO

26:1

DEGREE OFFERED ONLINE

16

FINANCIAL AID AWARD AVG.

$9,097

Average Grants + Scholarship Aid Awarded to Undergraduate Students

Percent of Full-Time Undergraduates Receiving Financial Aid

Percent of Students Paying In-State Tuition vs Out-of-State Tuition

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Advertising and Marketing Degree

The advertising and marketing program at California State University – Northridge prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other California colleges that offer advertising and marketing degrees.

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California State University – Northridge

Also known as Cal State LA

5151 State University Dr, Los Angeles, CA

Located in the heart of the San Fernando Valley, a short distance from downtown Los Angeles and Hollywood, California State University, Northridge was established in 1958 as a 4-year college and satellite campus to Los Angeles State College.  Cal State Northridge, or CSUN, is now one of the most popular universities in Southern California.  It is situated on 356 acres, making it one of the largest campuses in California.  It boasts a diverse community and a long list of successful graduates that include a state governor, space shuttle astronaut, many well-known newscasters, public officials, and Grammy Award winners.

CSUN is known for its diversity and hands-on approach to education.  The college attracts students and faculty from near and far, who are drawn to CSUN's rich culture and reputation for providing practical experience in many courses of study.  There are 9 colleges at California State University, Northridge, offering more than 55 different degree programs at both the undergraduate and graduate levels.  The greatest number of degrees from CSUN awarded to graduates in 2009 from the following areas of study: Psychology, Sociology, Business Administration, Financial Management, Liberal Arts and Sciences, General Studies and Humanities. There is also a rich research program at CSUN, where the Office of Research and Sponsored Projects assists faculty and staff in obtaining funding for research and creative activities, which also benefit and involve the students.

California State University, Northridge attracts a relatively young student body, with 23 being the average age of students on campus.  Many students attend CSUN through its Educational Opportunity Program (EOP), which offers academic opportunities to highly motivated low-income, first-generation college students, further enriching the school's diversity. EOP students receive a modest grant and have access to several transfer and transition programs as well as a Faculty Mentor Program for additional training and resources.

California State University, Northridge is a hub of cultural activity and a prime attraction is the Valley Performing Arts Center (VPAC) on campus that provides top-line entertainment to the students and surrounding community.  The VPAC has featured sold-out performances by the Russian National Ballet, Joan Rivers, Ed Asner, Shirley MacLaine, Shawn Colvin and more. The VPAC also offers an Arts Education program, which provides integrative and multicultural arts education for PK-12 students and their classroom teachers. This program also tours performances for students, teachers and families, as well as offering professional development programs for PK-12 teachers and administrators.

Those who love art, media and entertainment will enjoy the campus-based art galleries, the KCSN Radio Station, activities at the University Student Union and productions in one of three theatres located in the Department of Theatre's Nordhoff Hall.  Athletes and sports enthusiasts will enjoy the strong Matador Athletics program at CSUN, with a full roster of men and women's sports from baseball and basketball to tennis, track and field.

Community service and volunteer activities are encouraged at CSUN, where students can choose to serve as peer mentors, tutors and educators.  There are numerous internships to choose from to gain job experience and expand career interests, in addition to the more than 200 clubs and organizations on campus.  Students who wish to live on campus can choose from one of several residence halls for apartment-style living or may opt for a more traditional dormitory.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. California State University – Northridge offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

 Graduates
Male187
Female201

Students by Race (2019)

 Graduates
American Indian2
Asian40
Black13
Hispanic139
Native Hawaiian or Other Pacific Islanders1
White112
Multiple Races11
Non Resident Alien54
Unknown16

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Upon completion of the Advertising and Marketing program at Cal State LA, most students have pursued careers in the following fields:

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).

Admission Requirements & Details

The admission details below may provide a better idea of the students California State University – Northridge accepts. The details may include application requirements and recommendations, as well as any college or dual credits that may be transferred.

College Credits Accepted

  • Dual Credits
  • Life Experience Credits
  • AP Course Credits
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Academics & Student Services

Student Services

To help support students, California State University – Northridge may offer student services like those listed below:

  • Distance learning
  • Remedial courses
  • Counseling assistance
  • Student employment
  • Assistance to find work
  • Day care for children

Intercollegiate Athletics

California State University – Northridge is a Member of National Collegiate Athletic Association (NCAA), with many of the sports being in the NCAA Division I without football classification. The most popular sports played are listed below:

  • Baseball (Big West Conference)
  • Basketball (Big West Conference)
  • Track and Field (Big West Conference)
  • Golf
  • Soccer
  • Softball
  • Tennis
  • Volleyball
  • Water Polo
  • Beach Volleyball