Advertising and Marketing Degree

The advertising and marketing program at Castleton State College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Vermont colleges that offer advertising and marketing degrees.

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Castleton State College (Bennington)

One College Drive, Bennington, VT

Castleton State College, a public institution, offers a variety of program options, allowing students to choose which major is right for them. Located in Castleton, VT, the campus resides in a rural setting for students to study in. Castleton State College has a yearly student enrollment of about 2,200.

Students may pick from a few areas of study, including:

• Health And Clinical Professions
• Business And Marketing Studies
• Education
• Recreation And Fitness Studies
• Communications And Journalism
• Public Administration And Social Services

Students applying for admission are most often asked to submit an application, school records, test scores and any requested personal statements, which will then be reviewed by admissions officials. An ACT or SAT exam may be required prior to applying, with scores between 1290 to 1580 on the SAT and in a range of 18 to 22 for the ACT exam is common among students accepted to this school. Approximately 90 percent of all students that applied were admitted at Castleton State College, with 28 percent of those accepted choosing to enroll. More information on admissions can be found here.

The cost of tuition varies for in-state and out-of-state residents. In-state residents pay close to $10,000 and nonresidents pay $23,000 per year. On-campus housing is available for students, and generally costs around $5,500 per year. Students at this school may qualify for aid which is typically grants and loans.

The Castleton State College "Spartans" have a number of intercollegiate athletic programs through participation in the NCAA. Athletic programs available include:

• Baseball (NCAA Division III)
• Basketball (NCAA Division III)
• Field Hockey (NCAA Division III)

Students who wish to view more about Castleton State College can visit their website at http://www.castleton.edu.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).