Advertising and Marketing Degree

The advertising and marketing program at Central Connecticut State University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Connecticut colleges that offer advertising and marketing degrees.

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Central Connecticut State University

126 Park Avenue, Bridgeport, CT

Central Connecticut State University is a public institution that has a fair number of degree programs available for students to choose from. The school is located in New Britain, Connecticut, in a predominantly suburban area. Approximately twelve thousand students are enrolled per year at Central Connecticut State University.

Here is a list of some of the popular programs Central Connecticut State University offers:

• Psychology
• Business And Marketing Studies
• Social Sciences
• Communications And Journalism

The admissions process begins with the submission of an application, school records, and standardized test scores, which are then evaluated by the admissions committee. Most common exam scores among students accepted to CCSU are between 20 to 22 on the ACT, or 1380 to 1640 on the SAT exam. Central Connecticut State University admits around 60% of students applying. Of those students admitted, nearly 34% of students enrolled. More information on admissions can be found at ccsu.edu.

Tuition & fees at CCSU are different for in-state and nonresidents. In-state tuition costs around $8,900 per year with out-of-state tuition costing $21,000 per year. Housing is available for students and costs approximately $6,300 per year. Students attending Central Connecticut State University may qualify for aid which is typically grants and loans.

The mascot for Central Connecticut State University is the "Blue Devils", and they participate in intercollegiate athletics through the NCAA. Athletic programs that are available include:

• Baseball (NCAA Division I-AA)
• Basketball (NCAA Division I-AA)
• Track & Field (NCAA Division I-AA)
• Football (NCAA Division I-AA)

Students who would like to see more about Central Connecticut State University can visit their website at http://www.ccsu.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Central Connecticut State University offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).