Advertising and Marketing Degree

The advertising and marketing program at Central Washington University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Washington colleges that offer advertising and marketing degrees.

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Central Washington University

7662 Chanute St NE, Moses Lake, WA

Central Washington University provides a variety of program options for students to aid them in their growth and development. The school is located in Ellensburg, WA and publically funded. CWU has a yearly student enrollment of about 12,000.

Areas of study available at CWU include:

• Business And Marketing Studies
• Education
• Security And Protective Services
• Social Sciences
• Psychology
• Biological And Biomedical Sciences

The admissions process starts with the submission of an application, school records, and standardized test scores, which are then evaluated by the admissions committee. A SAT or ACT exam may be required prior to applying, with scores in a range of 1320 - 1650 for the SAT exam and within the range of 18 - 24 on the ACT is common among students accepted to Central Washington University. Central Washington University accepts about 80% of applicants yearly. Of those students accepted, around 39% enrolled. More information regarding admissions can be found at cwu.edu.

The cost of undergraduate tuition varies for in-state and out-of-state residents. In-state residents pay around $8,800 and nonresidents pay $21,000 annually. Student housing is available on-campus for students. The annual cost of housing is estimated to be $4,400. Some students at CWU may qualify for financial aid, which is generally provided as grants or student loans.

The mascot for CWU is the "Wildcats", and they participate in intercollegiate athletics through the NCAA. Available athletic programs offered may include the following:

• Baseball (NCAA Division II)
• Basketball (NCAA Division II)
• Track & Field (NCAA Division II)

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Central Washington University offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).