Advertising and Marketing Degree

The advertising and marketing program at Clarion University of Pennsylvania prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Pennsylvania colleges that offer advertising and marketing degrees.

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Clarion University of Pennsylvania

Also known as Clarion University

539 Pittsburg Mills Circle, Tarentum, PA

Clarion University of Pennsylvania is a public institution located in Clarion, PA and provides a large number of program options for students. Approximately 7,300 students are enrolled yearly at Clarion University of Pennsylvania.

A list of some of the more popular programs offered are:

• Library Science
• Liberal Arts And Sciences
• Education
• Communications And Journalism
• Psychology
• Health And Clinical Professions

To be considered for admissions, applicants may be asked to fill out an application, write a personal statement, and submit school transcripts, which are then studied by the admissions office. Most students accepted to Clarion University of Pennsylvania score in-between 1260 to 1570 on the SAT. Clarion University of Pennsylvania accepts roughly 80 percent of applicants yearly. Of those applicants accepted, nearly 47 percent of students enrolled. More information from the admissions office can be found at clarion.edu.

The cost of tuition varies for in-state and nonresidents. In-state residents pay nearly $9,200 and nonresidents pay $16,000 annually. Student housing is available for students and costs about $5,200 per year. Financial aid may be offered to students that meet the necessary requirements in the form of loans, grants, scholarships and work study programs.

Athletic programs are available at Clarion University of Pennsylvania through the NCAA, allowing students to compete in intercollegiate athletics. Available athletic programs offered:

• Baseball (NCAA Division II)
• Basketball (NCAA Division II)
• Track & Field (NCAA Division II)
• Football (NCAA Division II)
• Golf (NCAA Division II)

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Clarion University offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Pittsburgh, PA
  • Total Employment: 1
  • Average Hourly Rate: $69.88
  • Average Annual Salary: $145350

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).