Advertising and Marketing Degree

The advertising and marketing program at Columbus State University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Georgia colleges that offer advertising and marketing degrees.

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Columbus State University

Also known as CSU, Columbus State

928 Manchester Expy, Columbus, GA

CSU provides a variety of program options for students to aid them in their growth and development. The school is located in Columbus, Georgia and publically funded. Around eight thousand students enroll at CSU yearly.

Here is a list of some of the popular programs Columbus State University offers:

• Security And Protective Services
• Social Sciences
• Health And Clinical Professions
• Education

To be considered for admissions, you may be required to fill out an application, provide letters of recommendations, and submit any transcripts or test scores, which are then reviewed by admissions officials. Students may submit either the ACT or SAT exam scores to be considered for admissions to CSU. A score between 1280 to 1610 on the SAT, or 17 to 22 for the ACT is common among accepted students. This school has an admissions rate of about 54% of which only 54% decided to attend. More information from the admissions office can be found at columbusstate.edu.

The cost of tuition varies for in-state and nonresidents. In-state residents pay around $5,400, while nonresidents pay $15,000 annually. The cost of on-campus housing is about $5,400 for the year. Some students at this school may be eligible for financial aid, which is generally offered as grants or student loans.

The Columbus State University "Cougars" compete in a number of intercollegiate sports through participation in the NCAA. Athletic programs offered include:

• Baseball (NCAA Division II)
• Basketball (NCAA Division II)
• Golf (NCAA Division II)
• Rifle (NCAA Division II)

To see a full list of programs offered, enrollment information, student services, and more, please visit the school's website at http://www.columbusstate.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. CSU, Columbus State offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Columbus, GA-AL
  • Total Employment: 80
  • Average Hourly Rate: $59.03
  • Average Annual Salary: $122780

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).