Advertising and Marketing Degree

The advertising and marketing program at Coppin State University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Maryland colleges that offer advertising and marketing degrees.

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Coppin State University (Coppin)

7600 Flower Ave, Takoma Park, MD

Coppin State University is a public historically black institution located in Baltimore, MD. Most historically black colleges and universities (also known as HBCUs) were founded after the civil war to provide newly freed African Americans with educational opportunities. Approximately 3,800 students are enrolled annually at Coppin State University.

A list of some of the more popular programs offered are:

• Health And Clinical Professions
• Psychology
• Liberal Arts And Sciences
• Security And Protective Services

The admissions process will include the submission of an application, transcripts, and standardized test scores, which are then reviewed by admissions officials. The majority of students at this school scored between 790 - 920 on the SAT. 54% of those who apply are accepted to Coppin State University, of which 27 percent choose to enroll. More information regarding admissions can be found at coppin.edu.

The cost of tuition varies for in-state and out-of-state residents. In-state residents pay nearly $6,300 and out-of-state residents pay $11,000 for the year. The cost of on-campus housing is about $5,600 per year. Financial aid may be provided to students that meet the required requirements in the form of loans, grants, scholarships and work study programs.

The Coppin State University "Eagles" compete in a number of intercollegiate sports through participation in the NCAA. Athletic programs available:

• Baseball (NCAA Division I-AAA)
• Basketball (NCAA Division I-AAA)
• Track & Field (NCAA Division I-AAA)
• Softball (NCAA Division I-AAA)

Students who would like to see more about this school may visit their website at http://www.coppin.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Coppin offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Washington-Arlington-Alexandria, DC-VA-MD-WV Metropolitan Division
  • Total Employment: 3
  • Average Hourly Rate: $75.26
  • Average Annual Salary: $156540

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).