Advertising and Marketing Degree

The advertising and marketing program at CUNY New York City College of Technology prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other New York colleges that offer advertising and marketing degrees.

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CUNY New York City College of Technology

1650 Bedford Ave, Brooklyn, NY

About
New York City College of Technology (City Tech) of The City University of New York (CUNY), located in Brooklyn, New York, was founded in 1946 as the New York State Institute for Applied Arts and Sciences. The school merged with Voorhees Technical Institute in 1971, which was founded as The Technical Schools of the Metropolitan Museum of Art in 1881 and a leader in technology education.

Today the school is the largest technical four year institution in the northeastern United States, serving over 15,000 students a year. The school offers a number of programs that are unavailable elsewhere in the state. City Tech is accredited by the Middle States Commission on Higher Education.

Academics
New York City College of Technology offers a variety of programs that may result in a certificate, associate degree or bachelor degree. Certificate and associate programs provide students with a technical education that may be used for career training, allowing students to enter the workforce immediately after graduation.

Two year programs may also be used for transfer to another institution for completion of a four year education by completing the first two years of a bachelor degree.  Additionally, the school offers a number of bachelor degree programs also provide students with four year educational opportunities, some of which are unique to the school. City Tech is one of four institutions in the CUNY system to offer a associate and bachelor degree programs.

Programs offered include:

• Accounting
• Nursing
• Architectural Technology
• Hospitality Management
• Radiological Sciences

Admissions and FInancial Aid
Students interested in enrollment at the New York City College of Technology must submit a completed application to the school electronically. Students must be high school graduates or have an equivalency diploma. Students will apply directly to their program of choice, which may have additional requirements for admissions. Students are also required to show proof of immunization as required by the state.

Financial aid is available in the form of loans, grants, scholarships and work study programs at the state and federal level. Financial aid is disbursed based on need as determined through a completed Free Application for Federal Student Aid (FAFSA) which will also be used to identify eligibility and the awards sum. Students may be asked to provide additional financial information to the school's financial aid office to ensure that information provided is accurate and awards are disbursed properly.

Clubs and Organizations
City Tech has a  number of clubs and organizations which offer students the opportunity the meet others with similar interests and pursuing similar goals. Clubs offer a forum for discussion and participation, and encourage educational development and socializing outside of a classroom setting. Clubs and organization also allow for the formation of bonds between students, many of which last long after the students have graduated.

• Clubs and Organizations at City Tech include:
• Accounting Society AIGA Student Chapter
• Image Maker
• International Business Organization
• Society of Future Legal Professionals
• Animation and Gaming
• Latin Dance and Recreation

Student Services and Resources
City Tech offers students a variety of services and resources to ensure that they will be able to succeed academically. The school offers a number of facilities and offices student s may choose to utilize, such childcare, counseling, IT services and a wellness center in order to help deal with problems or assist in easing one's stress and workload. Resources are also available for disabled students, veterans, distance learners, and those seeking jobs through the career and employment center. City Tech tries to meet the needs of students to ensure that they will be able to take full advantage of the educational opportunities provided by the school.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. CUNY New York City College of Technology offers an associate's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Nassau County-Suffolk County, NY Metropolitan Division
  • Total Employment: 1
  • Average Hourly Rate: $79.89
  • Average Annual Salary: $166180
• Newark, NJ-PA Metropolitan Division
  • Total Employment: 4
  • Average Hourly Rate: $81.89
  • Average Annual Salary: $170320

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).