Advertising and Marketing Degree

The advertising and marketing program at CUNY York College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other New York colleges that offer advertising and marketing degrees.

Learn more by requesting information now!

CUNY York College (York)

2 Court Square, Long Island City, NY

CUNY York College is a public institution that has a large number of majors and degree programs available for students to choose from. The school is located in Jamaica, NY, in a predominantly urban area. CUNY York College has a yearly student enrollment of approximately 7,800.

Areas of study available at CUNY York College include but are not limited to:

• Psychology
• Business And Marketing Studies
• Health And Clinical Professions
• Public Administration And Social Services
• Social Sciences
• English Language And Literature

Students applying for admission are usually asked to submit an application, transcripts, records, standardized test scores and any requested letters of recommendations, which will then be reviewed by the admissions committee. The majority of students at CUNY York College scored within the range of 820 to 985 on the SAT exam. York has an admissions rate of about 40 percent of which only 23 percent decided to enroll.

Tuition & fees at York vary for in-state and nonresidents. In-state tuition costs nearly $6,000 per year with out-of-state tuition costing $13,000 per year. Students at York may qualify for aid which is typically loans, grants, scholarships and work study programs.

This school has several athletic programs overseen by the NCAA. Sports available may include:

• Basketball (NCAA Division III)
• Track & Field (NCAA Division III)
• Soccer (NCAA Division III)
• Softball (NCAA Division III)
• Swimming (NCAA Division III)

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. CUNY York College offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Nassau County-Suffolk County, NY Metropolitan Division
  • Total Employment: 1
  • Average Hourly Rate: $79.89
  • Average Annual Salary: $166180
• Newark, NJ-PA Metropolitan Division
  • Total Employment: 4
  • Average Hourly Rate: $81.89
  • Average Annual Salary: $170320

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).