Advertising and Marketing Degree

The advertising and marketing program at Dakota State University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other South Dakota colleges that offer advertising and marketing degrees.

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Dakota State University

Also known as Dakota State

1200 University St, Spearfish, SD

Dakota State University provides a variety of degree programs for students to aid them in their growth and development. The school is located in Madison, SD and publically funded. Approximately three thousand students enroll at Dakota State yearly.

Students may pick from a few areas of study, including but not limited to:

• Computer And Information Sciences
• Education
• Business And Marketing Studies
• Health And Clinical Professions
• Recreation And Fitness Studies

Students applying for admission are required to submit an application, transcripts, standardized test scores and any requested letters of recommendations, which will then be reviewed by the admissions committee. Students may take either the ACT or SAT scores to be considered for admissions to this school. A score in a range of 850 - 1070 on the SAT, or 18 - 25 for the ACT is common among admitted students. Dakota State admits about 90% of students applying annually. Of those admitted, nearly 49% of students registered for enrollment. More information regarding admissions can be found here.

Tuition & fees at Dakota State University are different for in-state and out-of-state residents. In-state tuition costs close to $7,600 per year, while out-of-state tuition costing $9,500 per year. Housing may be available for those that want to live on-campus for a cost of $3,000 for the year. Some students at Dakota State University may be eligible for financial aid, which is generally provided in the form of loans, grants, scholarships and work study programs.

The Dakota State University Trojans participate in a number of athletic programs, overseen by the NAIA. Athletic programs that are available may include:

• Baseball (NAIA Division II)
• Basketball (NAIA Division II)
• Track & Field (NAIA Division II)

Contact information, academics information, areas of study, and much more may be accessed on school's website at http://www.dsu.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Dakota State offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).