Advertising and Marketing Degree

The advertising and marketing program at Delaware State University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Delaware colleges that offer advertising and marketing degrees.

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Delaware State University

Also known as Delaware Tech

100 Campus Drive, Dover, DE

Delaware State University is a public historically black institution located in Dover, DE. Many historically black colleges and universities (also known as HBCUs) were established after the civil war to provide newly freed African Americans with educational opportunities. As a land grant institution this school is one of the larger public institutions in the state of Delaware. Delaware State University has a yearly student enrollment of over 3,800.

Students can choose from several areas of study, including:

• Psychology
• Communications And Journalism
• Business And Marketing Studies
• Social Sciences

The admissions process will begin with the submission of an application, school records, and standardized test scores, which are then evaluated by admissions officials. Either the SAT or ACT exam must be taken in order to apply to this school. Scores within the range of 16 to 20 on the ACT or 1180 to 1400 on the SAT are required to increase your chances for acceptance. 43% of those students that apply are admitted to this school, of which 28% choose to attend. More information from the admissions office can be found at desu.edu.

Tuition & fees at this school are different for in-state and nonresidents. In-state tuition costs nearly $7,800 per year, while out-of-state tuition costing $17,000 for the year. Housing is available for students, which costs around $7,300 annually. Financial aid may be offered to students that meet the required requirements.

The Del State Hornets participate in several intercollegiate athletic programs, with competitions managed and overseen by the NCAA. Sports available may include:

• Baseball (NCAA Division I-AA)
• Basketball (NCAA Division I-AA)
• Track & Field (NCAA Division I-AA)
• Football (NCAA Division I-AA)

For a complete list of academic programs offered, enrollment information, student services, and more, please visit the school's website at http://www.desu.edu.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).