Advertising and Marketing Degree

The advertising and marketing program at Delta State University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Mississippi colleges that offer advertising and marketing degrees.

Learn more by requesting information now!

Delta State University

800 HWY 1 S, STE A, Greenville, MS

Delta State University is a public institution located in Cleveland, MS and provides a large number of degree programs for students. Approximately four thousand students are enrolled yearly at DSU.

A list of some of the more popular programs offered are:

• Education
• Business And Marketing Studies
• Health And Clinical Professions
• Family And Consumer Sciences

The admissions process will include the submission of an application, school records, and standardized test scores, which are then evaluated by admissions staff. A SAT or ACT exam is required prior to applying, with scores within the range of 890 - 1080 for the SAT exam and in a range of 18 - 23 on the ACT is typical among students admitted to DSU. Delta State University accepts roughly 60 percent of students applying. Of those students accepted, about 80 percent of students enrolled. More information regarding admissions can be found at deltastate.edu.

The cost of undergraduate tuition is different for in-state and out-of-state residents. In-state residents pay nearly $5,800, while out-of-state residents pay $14,000 for the year. Housing may be available for students who wish to live on-campus at an estimated cost of $4,200 each year. Some students at Delta State University may be eligible for financial aid, which is typically provided as scholarships, grants, and loans.

The DSU Statesmen participate in a number of intercollegiate athletic programs, within the NCAA. Available athletic programs offered may include but not limited to:

• Baseball (NCAA Division II)
• Basketball (NCAA Division II)
• Football (NCAA Division II)

To see a full list of areas of study, programs, enrollment information, student services, and more, please take a look at the school's website at http://www.deltastate.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Delta State University offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).