Advertising and Marketing Degree

The advertising and marketing program at East Carolina University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other North Carolina colleges that offer advertising and marketing degrees.

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East Carolina University

1637 Lawson Street, Durham, NC

East Carolina University (ECU) is a public research university in Greenville, North Carolina. ECU offers nearly 200 academic degree programs at the bachelor's, master's, and doctoral and professional degree levels. The university's Main Campus in Greenville is situated on 530 acres. Its Health Sciences Campus is situated on 206 acres, and its West Research Campus is situated on 650 acres. East Carolina University is the third largest university among the 16 institutions of The University of North Carolina. ECU's student-to-faculty ratio is 18-1.

ECU is a higher education leader in several areas, including its teacher preparation, research, and nursing programs.  The ECU distance learning programs also receive high marks. ECU offers more than 60 degree and certificate programs online in subjects ranging from healthcare to business and technology. ECU's distance education programs in nursing, construction management and education are considered among the best in the nation.

East Carolina University's Honors College allows high-caliber students to earn renewable scholarships enabling them to participate in seminars, research, and service-learning activities. Honors students may also study abroad.

ECU boasts many loyal and well-known alumni, including Academy Award winning actress Sandra Bullock, Pulitzer Prize winning writer Rick Atkinson, NFL Player Chris Johnson, New York Times photo editor Margaret O'Connor, and "CSI Miami" actor Emily Procter, among others.

History

East Carolina University was founded in 1908 as a two-year teacher training school. It opened as "The Teacher's College" in 1909 with 174 students enrolled. The first class graduated in 1911. Over the years it developed from a teacher training college to a large national research university.

Academics

The academic calendar of ECU follows the semester format, with fall and spring semesters and two summer "sessions."

Colleges and Schools

• College of Allied Health Sciences
• Thomas Harriot College of Arts and Sciences
• College of Business
• School of Dental Medicine
• College of Education
• College of Fine Arts and Communication
  • School of Art and Design
  • School of Music
  • School of Theatre and Dance
  • School of Communication
• The Graduate School
• College of Health and Human Performance
• The Honors College (Does not award degrees)
• College of Human Ecology
  • School of Social Work
• The Brody School of Medicine
• College of Nursing
• College of Technology and Computer Science

Student Life

There are many options for on campus living and dining. For students who wish to connect with others and become more involved, there are hundreds of student clubs and organizations available, including many chapters of fraternities and sororities. The office of Student Affairs offers lists of organizations, events and activities that are available to ECU students.

ECU offers large events on campus such as "Pirate Palooza," "Barefoot on the Mall," and "Family Weekend, as opportunities to connect.  There are the many student services available such as a Career Center, a Student Employment Office, and Campus Recreation and Wellness facilities, among others.

Traditions

The ECU school motto is "to serve." Its school colors are purple and gold, and its mascot is the pirate.

Athletics

ECU has a well-supported athletics department and top-notch sports facilities including Dowdy-Ficklen Stadium, Williams Arena in Minges Coliseum, and Clark-Le-Clair Stadium. The ECU "Pirates" athletics teams compete in several intercollegiate sports, including:

Men's Sports:

• Baseball
• Basketball
• Cross Country
• Football
• Golf
• Swimming and Diving
• Tennis
• Track and Field

Women's Sports:

• Basketball
• Cross Country
• Golf
• Soccer
• Softball
• Swimming and Diving
• Tennis
• Track and Field
• Volleyball

Satellite Campuses

In addition to its Main Campus (or Central Campus) in Greenville, North Carolina, ECU has three satellite campuses in the Greenville area:

• Health Sciences Campus
• West Research Campus
• Athletics Campus

Community Life

There are many shopping and entertainment venues in and around Greenville, and ECU students can ride the ECU Student Transit for free to reach various recreational destinations around the city.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. East Carolina University offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Durham-Chapel Hill, NC
  • Total Employment: 700
  • Average Hourly Rate: $75.68
  • Average Annual Salary: $157420

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).