Advertising and Marketing Degree

The advertising and marketing program at East Tennessee State University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Tennessee colleges that offer advertising and marketing degrees.

Learn more by requesting information now!

East Tennessee State University

1510 Lake Rd, Dyersburg, TN

East Tennessee State University is a public institution that has a large selection of degrees available for students to choose from. The school is located in Johnson City, Tennessee, in a predominantly urban area. ETSU has an annual student enrollment of over 15,000.

Here is a list of some of the popular programs ETSU offers:

• Health And Clinical Professions
• Business And Marketing Studies
• Education
• Liberal Arts And Sciences
• Psychology
• Biological And Biomedical Sciences

To be considered for admissions, students may be required to fill out an application, provide letters of recommendations, and submit school transcripts, which are then studied by the admissions staff. Very common standardized test scores among applicants accepted to ETSU are within the range of 19 - 24 on the ACT, or 860 - 1090 for the SAT exam. Roughly 90 percent of all students that applied were accepted at ETSU, with 48 percent of those admitted choosing to enroll. More information regarding admissions can be found here.

The cost of undergraduate tuition is different for in-state and out-of-state residents. In-state residents pay approximately $6,900, while out-of-state residents pay $22,000 annually. The price of on-campus housing is estimated to be $4,000 annually. Students enrolled at this school may be eligible for aid which is generally scholarships, grants, and loans.

The East Tennessee State University Buccaneers participate in several athletic programs, overseen by the NCAA. Athletic programs offered may include:

• Baseball (NCAA Division I-AAA)
• Basketball (NCAA Division I-AAA)
• Track & Field (NCAA Division I-AAA)
• Golf (NCAA Division I-AAA)

Students who wish to view more about ETSU can take a look at their website at http://www.etsu.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. East Tennessee State University offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).