Advertising and Marketing Degree

The advertising and marketing program at Emporia State University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Kansas colleges that offer advertising and marketing degrees.

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Emporia State University (ESU)

608 N 18th St, Kansas City, KS

Emporia State University provides a variety of program options for students to guide them in their growth and development. The school is located in Emporia, Kansas and publically funded. Approximately 6,300 students are enrolled yearly at Emporia State University.

Students can select from a few areas of study, including but not limited to:

• Education
• Library Science
• Business And Marketing Studies
• Social Sciences

Students applying for admission are usually asked to submit an application, transcripts, records, standardized test scores and any requested application essays, which will then be reviewed by the admissions staff. Most students accepted to this school have an SAT score in a range of 425 to 505, or an ACT score within the range of 19 to 24. 82% of students that apply are accepted to ESU, of which 48% choose to enroll. More information on admissions can be found at emporia.edu.

The cost of undergraduate tuition varies for in-state and nonresidents. In-state residents pay around $5,400 and nonresidents pay $17,000 per year. Housing may be available for those that want to live on-campus for around a cost of $3,600 per year. Financial aid may be provided to students that meet the required requirements.

The ESU Hornets participate in a number of athletic programs, overseen by the NCAA. Athletic programs available may include the following:

• Baseball (NCAA Division II)
• Basketball (NCAA Division II)
• Track & Field (NCAA Division II)
• Football (NCAA Division II)

Contact information, admission forms, programs, and much more can be viewed on school's website at http://www.emporia.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. ESU offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Kansas City, MO-KS
  • Total Employment: 1
  • Average Hourly Rate: $61.85
  • Average Annual Salary: $128660

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).