Advertising and Marketing Degree

The advertising and marketing program at Ferris State University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Michigan colleges that offer advertising and marketing degrees.

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Ferris State University

4205 Miller Rd Suite 4-7, Flint, MI

FSU, a public institution, offers a variety of educational opportunities, allowing students to choose which major is right for them. Located in Big Rapids, Michigan, the school offers a rural setting for students to study in. Approximately fourteen thousand students are enrolled annually at FSU.

Students may choose from many areas of study, including but not limited to:

• Security And Protective Services
• Business And Marketing Studies
• Health And Clinical Professions
• Biological And Biomedical Sciences
• Visual And Performing Arts

The admissions process will include the submission of an application, transcripts, and standardized test scores, which are then reviewed by the admissions office. Most students admitted to FSU score in-between 19 to 24 on the ACT exam. 77% of students that apply are accepted to this school, of which 32 percent choose to attend. More information regarding admissions can be found here.

The tuition at Ferris State University varies based on the state of residence of the student. In-state residents pay around $11,000 per year, while out-of-state residents are charged $17,000 per year. Some students at FSU may qualify for financial aid, which is typically offered as grants or student loans.

The mascot for Ferris State University is the "Bulldogs", and they participate in intercollegiate athletics through the NCAA. Available athletic programs offered may include:

• Basketball (NCAA Division II)
• Track & Field (NCAA Division II)
• Football (NCAA Division II)
• Golf (NCAA Division II)
• Ice Hockey (NCAA Division II)

For a complete list of areas of study, programs, enrollment information, admissions information, and more, please visit the school's website at http://www.ferris.edu/.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Ferris State University has offered the following degree levels for students:

• Less Than One Year Certificate
• Associate's Degree
• Bachelor's Degree

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Flint, MI
  • Total Employment: 40
  • Average Hourly Rate: $51.67
  • Average Annual Salary: $107470

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).