Advertising and Marketing Degree

The advertising and marketing program at Florida Gulf Coast University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Louisiana colleges that offer advertising and marketing degrees.

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Florida Gulf Coast University

2500 Williams Blvd, Kenner, LA

Florida Gulf Coast University is a public institution located in Fort Myers, FL and provides a large number of educational opportunities for students. Enrollment at FGCU is nearly 12,000 per year.

Areas of study available at Florida Gulf Coast University include but are not limited to:

• Liberal Arts And Sciences
• Communications And Journalism
• Business And Marketing Studies
• Education

To be considered for admissions, students may be required to complete an application, write a personal statement, and submit high school records and test scores, which are then evaluated by admissions staff. Very common scores among applicants admitted to FGCU are within the range of 20 - 23 for the ACT exam, or 1390 - 1640 on the SAT. 58% of those students that apply are accepted to this school, of which 48% choose to attend. More information from the admissions office can be found at fgcu.edu.

Tuition & fees at this school vary for in-state and out-of-state residents. In-state tuition costs nearly $6,100 per year and out-of-state tuition costing $25,000 annually. Student housing is available on-campus for students. The yearly cost of housing is around $5,200. Students enrolled at Florida Gulf Coast University may qualify for aid which is generally loans, grants, scholarships and work study programs.

The mascot for Florida Gulf Coast University is the "Eagles", and they participate in intercollegiate athletic programs through the oversight and organization of the NCAA. Athletic programs available may include:

• Baseball (NCAA Division I-AAA)
• Basketball (NCAA Division I-AAA)
• Golf (NCAA Division I-AAA)
• Soccer (NCAA Division I-AAA)

Students should take a look at the school's www.fgcu.edu to view additional information.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Florida Gulf Coast University offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• New Orleans-Metairie, LA
  • Total Employment: 340
  • Average Hourly Rate: $46.20
  • Average Annual Salary: $96090

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).