Advertising and Marketing Degree

The advertising and marketing program at Florida International University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Florida colleges that offer advertising and marketing degrees.

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Florida International University

8800 University Pky Ste A4, Pensacola, FL

The Florida International University (FIU) is the only public research university in Miami, with campuses in University Park and Biscayne Bay. Both sites total more than 500 acres in land area, in addition to a number of regional learning sites and international campuses in China and the UAE.

The colleges of Arts and Sciences, Business Administration, and Engineering account for more than half of the students enrolled at FIU. There are nearly 200 programs being offered throughout the university's schools and colleges, including graduate programs in architecture, law, and medicine. FIU's Herbert Wertheim College of Medicine is the only public medical school in South Florida and is affiliated with the Jackson North Medical Center, Mt. Sinai Medical Center, Miami Children's, and Mercy Hospital. The School of Hospitality and Tourism Management, on the other hand, holds the prestige of being the only US school to have been invited by the Ministry of Education in China to collaborate with preparations for the 2008 Summer Olympics. Both the College of Law and School of Business have also contributed to FIU's prestige, ranking among the top institutions in their respective fields in the country.

Since its founding in 1965, FIU has since been home to prominent cultural institutions such as the Frost Art and the Wolfsonian museums. The university is also known for its immense research funding and expenditure, as manifested in its International Hurricane Research Center (IHRC) which includes the laboratories for Coastal Research; Insurance, Financial and Economic Research; Wind Engineering Research; and Social Science Research.

Athletics play a large role in student life at FIU, with the Golden Panthers representing the university at intercollegiate events. The US Century Bank Arena, University Park Stadium, Aquatic Center, Tennis Complex, and the FIU Stadium serve as home venues for the Panthers.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Florida International University has offered the following academic levels for students:

• Bachelor's Degree
• Master's Degree

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Pensacola-Ferry Pass-Brent, FL
  • Total Employment: 50
  • Average Hourly Rate: $51.29
  • Average Annual Salary: $106680

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).