Advertising and Marketing Degree

The advertising and marketing program at Fort Lewis College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Colorado colleges that offer advertising and marketing degrees.

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Fort Lewis College (FLC)

1860 Lincoln Street, Denver, CO

Fort Lewis College is a liberal arts college that offers an undergraduate education and assists students in developing important skills useful in pursuit of graduate education or employment. A liberal arts curriculum exposes students to a variety of topics and subjects. The school is located in Durango, CO, which is a predominantly rural area. Approximately 3,900 students are enrolled yearly at FLC.

A list of some of the more popular programs offered are:

• Business And Marketing Studies
• Psychology
• Biological And Biomedical Sciences
• English Language And Literature
• Liberal Arts And Sciences

To be considered for admissions, students may be asked to complete an application, provide letters of recommendations, and submit any transcripts or test scores, which are then evaluated by the admissions committee. Very common scores among applicants admitted to Fort Lewis College are in the range of 20 to 25 on the ACT, or 1350 to 1680 for the SAT exam. 71% of applicants are accepted to FLC, of which 39% choose to attend. More information from the admissions office can be found at explore.fortlewis.edu.

Undergraduate tuition is approximately $6,200 for the year, though it may change based on any number of circumstances. Students should visit the school's price of attendance calculator to find what your personalized cost of attendance would be. Housing may be available for those who wish to live on-campus for a cost of $4,400 each year. This school may offer financial aid for students that qualify as loans, grants, scholarships and work study programs.

The FLC "Skyhawks" compete in a number of intercollegiate sports through participation in the NCAA. Sports available may include but not limited to:

• Basketball (NCAA Division II)
• Football (NCAA Division II)
• Golf (NCAA Division II)
• Lacrosse (NCAA Division II)
• Soccer (NCAA Division II)

Contact information, financial aid information, areas of study offered, and more may be viewed on school's website at http://explore.fortlewis.edu/.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Fort Lewis College offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Denver-Aurora-Lakewood, CO
  • Total Employment: 1
  • Average Hourly Rate: $70.66
  • Average Annual Salary: $146960

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).