Advertising and Marketing Degree

The advertising and marketing program at Fort Valley State University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Georgia colleges that offer advertising and marketing degrees.

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Fort Valley State University (GHC)

3175 Cedartown Highway, S.E., Rome, GA

Fort Valley State University is a public historically black institution located in Fort Valley, GA. Many historically black colleges and universities (also known as HBCUs) were founded after the civil war to provide newly freed African Americans with educational opportunities. As a land grant institution this school is among larger public institutions in the state of Georgia. Approximately 3,700 students are enrolled annually at Fort Valley State University.

Here is a list of some of the popular programs Fort Valley State University offers:

• Biological And Biomedical Sciences
• Security And Protective Services
• Business And Marketing Studies
• Psychology
• Health And Clinical Professions
• Public Administration And Social Services

To be considered for admissions, students may be required to complete an application, provide letters of recommendations, and submit any transcripts or test scores, which are then evaluated by the admissions office. Students may take either the SAT or ACT exam scores to be considered for admissions to Fort Valley State University. A score within the range of 1090 to 1340 on the SAT, or 15 to 19 for the ACT is common among admitted students. Roughly 40 percent of all students that applied were accepted at this school, with 42 percent of those accepted choosing to enroll. More information on admissions can be found at fvsu.edu.

The cost of undergraduate tuition is different for in-state and nonresidents. In-state residents pay close to $6,600, while out-of-state residents pay $19,000 annually. The price of on-campus housing is estimated to be $4,300 annually. Students attending Fort Valley State University may be eligible for aid which is usually grants and loans.

The Fort Valley State University "Wildcats" compete in a number of intercollegiate sports through participation in the NCAA. Available sports offered may include the following:

• Basketball (NCAA Division II)
• Football (NCAA Division II)
• Softball (NCAA Division II)
• Tennis (NCAA Division II)

Contact information, financial aid information, programs offered, and much more may be accessed on school's website at http://www.fvsu.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Fort Valley State University offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).