Advertising and Marketing Degree

The advertising and marketing program at Framingham State College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Massachusetts colleges that offer advertising and marketing degrees.

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Framingham State College

Also known as Fitchburg State

160 Pearl St, Fitchburg, MA

Framingham State College is a public school that has a large number of majors available for students to choose from. The school is located in Framingham, Massachusetts, in a predominantly urban area. Framingham State College has a yearly student enrollment of nearly six thousand.

Here is a list of some of the popular programs Framingham State College offers:

• Education
• Business And Marketing Studies
• Communication Technology
• Family And Consumer Sciences

Students applying for admission are usually asked to submit an application, transcripts, test scores and any requested personal statements, which will then be reviewed by the admissions staff. Most students admitted to Framingham State College earn an SAT score in a range of 1400 - 1660, or an ACT score in a range of 20 - 25. 66% of those who apply are admitted to this school, of which 32% choose to attend. More information on admissions can be found at framingham.edu.

Tuition & fees at FSC vary for in-state and out-of-state residents. In-state tuition costs around $8,300 per year and out-of-state tuition costing $15,000 annually. Student housing is available for students and costs approximately $6,700 annually. Financial aid may be offered to students that meet the required requirements by way of scholarships, grants, and loans.

The FSC "Rams" compete in a number of intercollegiate sports through participation in the NCAA. Available athletic programs offered:

• Baseball (NCAA Division III)
• Basketball (NCAA Division III)
• Field Hockey (NCAA Division III)

Students may visit the school's www.framingham.edu to view additional information.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Fitchburg State offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).