Advertising and Marketing Degree

The advertising and marketing program at Francis Marion University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other South Carolina colleges that offer advertising and marketing degrees.

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Francis Marion University

601 E River Street, Anderson, SC

Francis Marion University provides a variety of educational opportunities for students to aid them in their growth and development. The school is located in Florence, South Carolina and publically funded. Enrollment at Francis Marion University exceeds four thousand per year.

Areas of study available at FMU include:

• Health And Clinical Professions
• Biological And Biomedical Sciences
• Psychology
• Business And Marketing Studies

Students applying for admission are generally required to submit an application, transcripts, records, test scores and any requested personal statements, which will then be reviewed by the admissions office. An ACT or SAT exam is required prior to applying, with scores within the range of 1230 - 1560 on the SAT and between 17 - 22 on the ACT is typical among students admitted to Francis Marion University. Approximately 60 percent of all students that applied were admitted at Francis Marion University, with 33 percent of those accepted choosing to attend.

Tuition & fees at Francis Marion University vary for in-state and nonresidents. In-state tuition costs approximately $9,700 per year, while out-of-state tuition costing $19,000 for the year. Student housing is available for students and costs around $4,100 each year. Francis Marion University may help with costs by offering financial aid for students that are eligible as loans, grants, scholarships and work study programs.

The FMU Patriots participate in several athletic programs, within the NCAA. Available athletic programs offered may include the following:

• Baseball (NCAA Division II)
• Basketball (NCAA Division II)
• Track & Field (NCAA Division II)
• Golf (NCAA Division II)
• Soccer (NCAA Division II)

Students may visit the school's http://www.fmarion.edu to view additional information.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Francis Marion University offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Greenville-Anderson-Mauldin, SC
  • Total Employment: 370
  • Average Hourly Rate: $53.30
  • Average Annual Salary: $110870

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).