Advertising and Marketing Degree

The advertising and marketing program at Georgia College & State University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Georgia colleges that offer advertising and marketing degrees.

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Georgia College & State University

Also known as Georgia College

800 Georgia Southwestern State University Dr., Americus, GA

Georgia College & State University provides a variety of degree programs for students to guide them in their growth and development. The school is located in Milledgeville, Georgia and publically funded. Around six thousand students enroll at Georgia College per year.

Here is a list of some of the popular programs Georgia College offers:

• Psychology
• Business And Marketing Studies
• Health And Clinical Professions
• Education
• English Language And Literature

Students applying for admission are most often asked to submit an application, school records, test scores and any requested letters of recommendations, which will then be reviewed by the school. The most common scores among applicants admitted to Georgia College & State University are between 22 to 26 for the ACT exam, or 1550 to 1820 on the SAT. Georgia College & State University admits around 70 percent of applicants. Of those accepted, nearly 45 percent of students registered for enrollment. More information regarding admissions can be found here.

The tuition at this school varies based on the state of residence of the student. In-state residents pay close to $8,100 per year, while out-of-state residents are charged $25,000 annually. The price of on-campus housing is around $5,600 for the year. Students at Georgia College may be eligible for aid which is generally grants and loans.

Athletic programs are available at Georgia College & State University through the NCAA, allowing students to participate in intercollegiate sports. Athletic programs that are available may include:

• Baseball (NCAA Division II)
• Basketball (NCAA Division II)
• Golf (NCAA Division II)

For a complete list of areas of study, enrollment information, admissions information, and more, please visit the school's website at http://www.gcsu.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Georgia College offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).