Advertising and Marketing Degree

The advertising and marketing program at Indiana University of Pennsylvania prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Pennsylvania colleges that offer advertising and marketing degrees.

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Indiana University of Pennsylvania

1145 King Road, Immaculata, PA

Indiana University of Pennsylvania, a public institution, offers a variety of degree programs, allowing students to choose which major is right for them. Located in Indiana, Pennsylvania, the school offers a rural setting for students to study in. Approximately 15,000 students are enrolled annually at IUP.

Students can select from a few areas of study, including:

• Social Sciences
• Business And Marketing Studies
• Recreation And Fitness Studies
• Communications And Journalism

Students applying for admission are generally asked to submit an application, transcripts, standardized test scores and any requested personal statements, which will then be reviewed by the admissions staff. The majority of students at IUP scored in a range of 1310 to 1590 on the SAT exam. This school has an admissions rate of around 60% of which only 41% chose to attend. More information regarding admissions can be found at iup.edu.

The tuition at Indiana University of Pennsylvania varies based on the state of residence of the student. In-state residents pay nearly $9,200 per year and out-of-state residents are charged $21,000 annually. Student housing is available for students, which costs approximately $8,000 each year. Some students at Indiana University of Pennsylvania may be eligible for financial aid, which is typically offered as grants or student loans.

The IUP Crimson Hawks participate in several intercollegiate athletic programs, within the NCAA organization. Sports available may include the following:

• Baseball (NCAA Division II)
• Basketball (NCAA Division II)
• Track & Field (NCAA Division II)

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Indiana University of Pennsylvania offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Camden, NJ Metropolitan Division
  • Total Employment: 700
  • Average Hourly Rate: $63.29
  • Average Annual Salary: $131650
• Philadelphia, PA Metropolitan Division
  • Total Employment: 970
  • Average Hourly Rate: $77.58
  • Average Annual Salary: $161360
• Wilmington, DE-MD-NJ Metropolitan Division
  • Total Employment: 770
  • Average Hourly Rate: $75.53
  • Average Annual Salary: $157100

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).