Advertising and Marketing Degree

The advertising and marketing program at James Madison University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Virginia colleges that offer advertising and marketing degrees.

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James Madison University

1651 East Parham Road, Richmond, VA

James Madison University provides a variety of degree programs for students to assist them in their growth and development. The school is located in Harrisonburg, VA and publically funded. Enrollment at JMU is nearly nineteen thousand yearly.

A list of some of the more popular programs offered are:

• Communications And Journalism
• Education
• Health And Clinical Professions
• Liberal Arts And Sciences

To be considered for admissions, applicants may be required to fill out an application, provide letters of recommendations, and submit any transcripts or test scores, which are then evaluated by the admissions office. Either the ACT or SAT exam must be taken to apply to JMU. Scores between 23 - 27 on the ACT or 1630 - 1930 on the SAT are recommended to greatly increase the chance of acceptance. 60% of those who apply are accepted to JMU, of which 30% choose to attend. More information from the admissions office can be found at jmu.edu.

The tuition at James Madison University varies based on the state of residence of the student. In-state residents pay nearly $9,300 per year, while out-of-state residents are charged $24,000 annually. Housing may be available for those who wish to live on-campus for a cost of $4,600 each year. Students enrolled at this school may be eligible for aid which is typically loans, grants, scholarships and work study programs.

The James Madison University "Dukes" have a number of intercollegiate athletic programs through participation in the NCAA. Available athletic programs offered:

• Baseball (NCAA Division I-AA)
• Basketball (NCAA Division I-AA)
• Track & Field (NCAA Division I-AA)
• Field Hockey (NCAA Division I-AA)
• Football (NCAA Division I-AA)

Students who wish to get more about this school can visit their website at http://www.jmu.edu/.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. James Madison University offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Richmond, VA
  • Total Employment: 520
  • Average Hourly Rate: $72.96
  • Average Annual Salary: $151760

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).