Advertising and Marketing Degree

The advertising and marketing program at Northern Vermont University Johnson Campus prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Vermont colleges that offer advertising and marketing degrees.

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Northern Vermont University Johnson Campus

337 College Hill, Johnson, VT

Johnson State College merged with Lyndon State College to create Northern Vermont University Johnson Campus.  NVU Johnson is a public college that has many degree programs available for students to choose from. The school is located in Johnson, VT, in a predominantly rural area. Enrollment at Johnson State College is nearly 1,900 annually.

Students can choose from a few areas of study, including but not limited to:

• Liberal Arts And Sciences
• Business And Marketing Studies
• Psychology
• Education
• Visual And Performing Arts

To be considered for admissions, applicants may be required to fill out an application, write a personal statement, and submit any transcripts or test scores, which are then evaluated by admissions officials. A SAT or ACT exam may be required prior to applying, with scores in a range of 1240 - 1580 on the SAT and within the range of 17 - 22 on the ACT is common among students admitted to NVU Johnson.

NVU Johnson admits around 100% of students applying annually. Of those students accepted, about 32% registered for enrollment.  Key admissions information is available by calling the NVU team or by requesting information via our portal.

Tuition & fees at NVU Johnson Campus are different for in-state and out-of-state residents. In-state tuition costs approximately $10,000 per year and out-of-state tuition costing $22,000 for the year. Student housing is available on-campus for students. The annual cost of housing is estimated to be $5,500. Johnson may provide financial aid for students that are eligible by way of grants and loans.

The NVU Johnson Campus has a number of intercollegiate athletic programs through participation in the NCAA. Sports available may include but not limited to:

• Basketball (NCAA Division III)
• Golf (NCAA Division III)
• Lacrosse (NCAA Division III)

Students may visit the NVU Johnson Campus website to obtain a complete list of areas of study, admissions information, and more.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).