Advertising and Marketing Degree

The advertising and marketing program at Kean University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other New Jersey colleges that offer advertising and marketing degrees.

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Kean University

37 Myrtle Ave, Dover, NJ

Kean, a public institution, offers a large number of educational opportunities, allowing students to choose which major is right for them. Located in Union, NJ, it offers a suburban setting for students to study in. Approximately sixteen thousand students are enrolled per year at Kean University.

A list of some of the more popular programs offered are:

• Psychology
• Business And Marketing Studies
• Education
• Security And Protective Services
• English Language And Literature

Students applying for admission are most often asked to submit an application, school records, test scores and any requested personal statements, which will then be reviewed by admissions staff. Most students accepted to Kean University score in-between 840 - 1020 on the SAT. Kean admits approximately 70 percent of students applying yearly. Of those accepted, around 42 percent enrolled. More information on admissions can be found at kean.edu.

The cost of undergraduate tuition is different for in-state and out-of-state residents. In-state residents pay nearly $11,000, while nonresidents pay $18,000 per year. The cost of on-campus housing is about $12,000 annually. Students enrolled at Kean may qualify for aid which is usually loans, grants, scholarships and work study programs.

The Kean University Cougars participate in several athletic programs, with competitions managed and overseen by the NCAA. Available athletic programs offered:

• Baseball (NCAA Division III)
• Basketball (NCAA Division III)
• Field Hockey (NCAA Division III)
• Football (NCAA Division III)

To see a full list of areas of study, enrollment information, financial aid details, and more, please take a look at the school's website at kean.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Kean University offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Nassau County-Suffolk County, NY Metropolitan Division
  • Total Employment: 1
  • Average Hourly Rate: $79.89
  • Average Annual Salary: $166180
• Newark, NJ-PA Metropolitan Division
  • Total Employment: 4
  • Average Hourly Rate: $81.89
  • Average Annual Salary: $170320

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).