Advertising and Marketing Degree

The advertising and marketing program at Louisiana State University – Shreveport prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Louisiana colleges that offer advertising and marketing degrees.

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Louisiana State University – Shreveport (LSUS)

2048 Johnson Hwy, Eunice, LA

LSUS, a public institution, offers a variety of educational opportunities, allowing students to choose which major is right for them. Located in Shreveport, LA, it resides in a rural setting for students to study in. Approximately 4,500 students are enrolled per year at LSUS.

Students can pick from a few areas of study, including:

• Liberal Arts And Sciences
• Business And Marketing Studies
• Biological And Biomedical Sciences
• Psychology
• Communications And Journalism
• Education

Students applying for admission are usually asked to submit an application, transcripts, records, standardized test scores and any requested letters of recommendations, which will then be reviewed by the school. Very common test scores among students admitted to this school are between 20 - 24 for the ACT exam, or 890 - 1060 on the SAT exam. 48% of students that apply are accepted to LSUS, of which 75% choose to enroll. More information from the admissions office can be found here.

The cost of tuition is nearly $4,900, but may change each year. Students are encouraged to use the school's net price calculator to better understand their cost of attending LSUS. Financial aid may be offered to students that meet the necessary requirements by way of grants or student loans.

The Louisiana State University - Shreveport Pilots participate in a number of athletic programs, as part of the NAIA organization. Available sports offered:

• Baseball (NAIA Division I)
• Basketball (NAIA Division I)
• Soccer (NAIA Division I)
• Tennis (NAIA Division I)

Contact information, tuition information, programs offered, and more can be accessed on school's website at http://www.lsus.edu/.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Louisiana State University – Shreveport offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Lafayette, LA
  • Total Employment: 90
  • Average Hourly Rate: $36.49
  • Average Annual Salary: $75910

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).