Advertising and Marketing Degree

The advertising and marketing program at Louisiana Tech University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Louisiana colleges that offer advertising and marketing degrees.

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Louisiana Tech University

529 E Vine St, Opelousas, LA

Louisiana Tech University provides a variety of program options for students to guide them in their growth and development. The school is located in Ruston, LA and publically funded. LA Tech has a yearly student enrollment of about 12,000.

Students can pick from several areas of study, including but not limited to:

• Liberal Arts And Sciences
• Biological And Biomedical Sciences
• Engineering
• Health And Clinical Professions

Students applying for admission are generally required to submit an application, transcripts, standardized test scores and any requested application essays, which will then be reviewed by admissions officials. Either the ACT or SAT exam can be taken to apply to Louisiana Tech University. Scores in a range of 21 - 26 on the ACT or 920 - 1180 on the SAT are required to increase your chances for admission. This school accepts approximately 60% of students applying annually. Of those admitted, about 50% of students enrolled. More information regarding admissions can be found at latech.edu.

The tuition at LA Tech varies based on the state of residence of the student. In-state residents pay nearly $6,500 per year, while out-of-state residents are charged $14,000 annually. The price of on-campus housing is estimated to be $2,900 annually. Students enrolled at Louisiana Tech University may qualify for aid which is generally loans, grants, scholarships and work study programs.

The Louisiana Tech University Bulldogs participate in a number of athletic programs, overseen by the NCAA. Athletic programs available may include but not limited to:

• Baseball (NCAA Division I-A)
• Basketball (NCAA Division I-A)
• Track & Field (NCAA Division I-A)

To see a full list of programs offered, enrollment information, student services, and more, please take a look at the school's website at http://www.latech.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Louisiana Tech University offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).