Advertising and Marketing Degree

The advertising and marketing program at McNeese State University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Louisiana colleges that offer advertising and marketing degrees.

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McNeese State University (McNeese)

6363 Saint Charles Ave, New Orleans, LA

McNeese State University, a public institution, offers a variety of program options, allowing students to choose which major is right for them. Located in Lake Charles, LA, the campus resides in an urban setting for students to study in. Enrollment at McNeese exceeds eight thousand yearly.

Here is a list of some of the popular programs McNeese State University offers:

• Liberal Arts And Sciences
• Health And Clinical Professions
• Engineering
• Business And Marketing Studies
• Security And Protective Services

The admissions process will begin with the submission of an application, student records, and test scores, which are then evaluated by the admissions staff. The most common scores among students accepted to McNeese State University are between 20 - 24 on the ACT, or 910 - 1120 for the SAT exam. 69% of those students that apply are accepted to McNeese, of which 70 percent choose to attend. More information on admissions can be found at mcneese.edu.

Tuition & fees at this school are different for in-state and out-of-state residents. In-state tuition costs close to $4,800 per year with out-of-state tuition costing $15,000 for the year. Housing is available for students, which costs around $3,700 annually. McNeese may provide financial aid for students who qualify as scholarships, grants, and loans.

The McNeese Cowboys participate in several intercollegiate athletic programs, within the NCAA organization. Athletic programs offered may include:

• Baseball
• Basketball
• Track & Field
• Football
• Golf

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. McNeese State University offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• New Orleans-Metairie, LA
  • Total Employment: 340
  • Average Hourly Rate: $46.20
  • Average Annual Salary: $96090

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).