Advertising and Marketing Degree

The advertising and marketing program at Metropolitan State University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Minnesota colleges that offer advertising and marketing degrees.

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Metropolitan State University

1001 Chestnut Street West, Virginia, MN

Metropolitan State University provides a variety of degree programs for students to aid them in their growth and development. The school is located in Saint Paul, Minnesota and publically funded. Metropolitan State University has a yearly student enrollment of over seven thousand.

Areas of study available at Metropolitan State University include but are not limited to:

• Business And Marketing Studies
• Interdisciplinary Studies
• Health And Clinical Professions
• Psychology
• Security And Protective Services

To be considered for admissions, students may be required to fill out an application, write a personal statement, and submit high school records and test scores, which are then studied by admissions staff. More information from the admissions office can be found at metrostate.edu.

Tuition & fees at Metropolitan State University are different for in-state and nonresidents. In-state tuition costs approximately $7,000 per year, while out-of-state tuition costing $14,000 for the year. Some students at this school may be eligible for financial aid, which is generally provided as scholarships, grants, and loans.

Students can take a look at the school's primary portal metrostate.edu to see additional information about the school or request information here to learn more about admissions, degree programs, and more.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Metropolitan State University offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Duluth, MN-WI
  • Total Employment: 70
  • Average Hourly Rate: $49.09
  • Average Annual Salary: $102100

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).